Lagos has suffered through a great deal of negative publicity, however in recent times Lagos has undergone a transformation. The Lagos State has undertaken a beautification campaign, and the changes are evident. However, these changes have not translated into positive publicity in the media. The We Love Lagos Campaign will change the way Lagos is represented.

The We Love Lagos City Campaign is going to show the world that Lagos is a city full of energy and remarkable people, and a city soon to be comparable to international mega-cities. It will be a campaign driven by the people, those who live in Lagos, those who work in Lagos, and those who have lived, and loved Lagos, through a three-phase campaign.

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